The Yin & Yang of Digital Marketing

The Yin & Yang of Digital Marketing

People want nice. They want real. When they opted to interact with your brand, they wanted to speak to it, have it listen, have it respond. And not in whack-a-mole style, either.

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Posted on Feb 22, 2013 in Church, Digital Marketing, Ethics

Comedians in Cars Getting Coffee

Comedians in Cars Getting Coffee

Lately I’ve been reading lots&lots&lots of articles on various  facets of digital marketing, getting ready to present the most current online stratagem in my upcoming Digital Marketing Workshops, & I’m seeing a new trend. I’m happy about this, because, as much as social/SEO/content trending fashion claims to be thinking outside the box, they’ve in essence constructed  . . . another box. When we stepped onto the brand-new-horizon of digital, it was because there was a freedom of expression that didn’t exist in traditional media. *Exciting & new*  *Current & fresh*  And then we got all do-this & don’t-do-that with our newfound knowledge (always an MBA-Silicon Valley-expert on the subject, popping up...

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Posted on Jan 8, 2013 in Church, Digital Marketing, Ideas

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