People want nice. They want real. When they opted to interact with your brand, they wanted to speak to it, have it listen, have it respond. And not in whack-a-mole style, either.Read More
Lately I’ve been reading lots&lots&lots of articles on various facets of digital marketing, getting ready to present the most current online stratagem in my upcoming Digital Marketing Workshops, & I’m seeing a new trend. I’m happy about this, because, as much as social/SEO/content trending fashion claims to be thinking outside the box, they’ve in essence constructed . . . another box. When we stepped onto the brand-new-horizon of digital, it was because there was a freedom of expression that didn’t exist in traditional media. *Exciting & new* *Current & fresh* And then we got all do-this & don’t-do-that with our newfound knowledge (always an MBA-Silicon Valley-expert on the subject, popping up...Read More
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