Digital Marketing Workshops for Winemakers
These workshops are complete for the 2013 season.
Ask to be notified of the 2014 Digital Marketing Workshops for Winemakers in the Pacific Northwest
:: 2013 Workshops ::
:: Willamette – Chehalem-Yamhill -Dundee-Ribbon Ridge ::
:: Columbia Gorge AVA ::
:: Puget Sound AVA ::
:: Walla Walla ::
You didn’t get into winemaking to sit at a computer, but marketing your product has evolved into a good share of digital – both for branding & marketing. I wrote this workshop to enable you to see that digital realm from the 5,000’ level, so you can make choices about what tools to use that are suited to the way you do business, solidify your digital brand & map out a strategy for relating to your public online, complementing the way you already reach out to them at events & in your tasting room.
And now, just before budbreak, you can. {Download the PDF for your region, above}
:: Here’s what the workshop will deliver ::
Personal Branding
- Personal Brand Review
- Digital Brand Review
- Developing your Digital Voice
- Digital Brand Management
Digital Tools & Strategy
- Listening Tools
- Talking Tools
- Collaboration Tools
- Selling Tools
Website CleanUp
- Search Engine Optimization
- Ongoing Optimizing & Monitoring
Mobile & Location-Based Services
- Optimizing your site for mobile
- Lining up your location for best & fastest mobile / online search
Putting it All Together
:: Here’s what you’ll get for attending ::
- An intensive, day-long workshop that cleans out the digital cobwebs
- A Workbook of Practices & Techniques you complete during the class
- Networking with other attendees
- Individualized attention of a small class
- Lunch & snacks
:: Here’s what you’ll take home ::
- A solidified brand & reputation management strategy
- A list of SEO improvements to implement in your website
- Solid social media workflow & a social media policy for your staff
- Knowledge of digital marketing tools to build a digital toolkit
- A personalized follow-up call after class to address any questions
:: Here’s the deal ::
Class size is limited (See the PDF for class sizes).
Cost to attend is $200. $100 will hold your place & you can complete payment on day of class.
However. . . there is no onsite registration, so register early.
Previous attendees can re-attend to get a refresher for half that, or $100.
Fill out the registration form below to proceed: