Southern Oregon Digital Marketing Workshop for Winemakers
Your Invitation to Making Digital Marketing Easier
The reason you got into winemaking in the first place was to get into the dirt, right?, not the computer. And yet here, after the grapes are harvested & the wine is bottled & ready to sell, is where the
There’s your website & social media tools you’ve installed, & some keywords & maybe a video. . . how to pull it all together as a key component of your marketing plan? How do you show up on the digital universe out there? And it doesn’t help that the (wine) industry is growing at a rapid pace & the (web) search algorithms keep changing.
A Workshop from Grace Studio
My name is Tari Donohue & I own Grace Studio, a boutique design firm in Portland that takes on branding, visual design & not least, social media. I’ve worked with clients, including winemakers, to craft their unique voice & ‘join the conversation’ by promoting their brand on the web, in social media & the electronic press.
I also love wine & this local industry & I’m passionate about making sure every winemaker, grower or olivery gets an opportunity to learn about & implement the tools of the web to effectively promote their brand & their product. So I put a Digital Marketing for Winemakers Workshop together to give you that opportunity, so you can see what’s current in the digital space & how you might implement it for your winery.
What You Get
- A review of your digital brand & what it means in the (digital) marketplace
- How to strengthen / police your digital brand
- Update on search engine preferences & weighting (SEO)
- Choosing the right online (& social media) tools to fit your business
- Keeping your website dynamic & relevant
- Visuals, visuals, visuals
- Use of Mobile Apps & QR codes
- Understanding & using Analytics to gauge your web presence & penetration
- Digital touchpoints for customer interaction
- Pulling everything together to work as one marketing scheme
- A Workbook & Editorial Calendar for documenting ideas & planning media & campaigns
You may want to send your tasting room manager, your marketing person, your staff or attend yourself. If you have multiple staff writing your social media or maintaining your digital brand, here is where you can get them all on the same page for consistent messaging, which is so important.
A Comment from Last Year’s Workshop in the Willamette Valley
“This session opened my eyes to social media possibilities for our boutique winery & tasting room. Tari & the speakers she gathered for the workshop got my creativity flowing & I use social media very differently than I did before – with confidence!”
Holly Witte, A Blooming Hill Vineyard, Forest Grove
A Comment About Tari’s Design Work for Sip 47.com
“Tari was exactly what we were looking for. She managed to walk the line between artist & professional & brought our project together & gave it a life we never expected. What was once a dream is now a reality & we could not have done it without her.”
Kristin Marchesi, Montinore Estate, Past President, Sip 47
Where It’s At
The Digital Marketing for Winemakers Workshop in Medford will be Friday, 27 April from 9:30am to 3:30pm at Rogue Regency Inn. Because of some great sponsors coming aboard, attendance for this workshop is only $75 per registrant. Click here to calendar this event.
The Digital Marketing for Winemakers Workshop in Roseburg will be Thursday, 26 April from 9:30am to 3:30pm at Elmer’s Pancake House. Attendance for this workshop is also only $75 per registrant. Click here to calendar this event.
How to Register
Pre-registration is required by March 30, so I bring the correct quantity of workbooks & we have all the coffee & tea we need.
Please send an email to workshop@grace-studio.net with a) the workshop you’re attending b)number and names of attendees c) contact information and d) payment preference. And feel free to mention something you’d like to see covered or answered in the Workshop.
After your completed registration, you’ll receive two emails with more details & a few tasks to do to prepare. Laptops are highly recommended as we’ll be doing some account setup in the workshop.
Payment Methods
Credit Card (We will have a phone call & I will email you a receipt
PayPal (I will send an invoice via email)
Check Grace Studio | 7341 SW 45th Ave | Portland OR | 97219 (Please email me your registration before sending payment; I will send a receipt via email)