A branding exercise is like holding a mirror up to your inner self & really examining the motivation for being in business, long before communicating it to an audience.
Branding isn’t just colours & fancy logos; it’s the essence of your work, your philosophy behind everything you do to bring the world something unique and beneficial.
This exercise takes a lot of thought and reflection, for its outcome will influence the way the world perceives you, your motivations and the motivations of your staff, and the goals you have will align with it as well.
A full branding exercise takes place over a couple of full days with key stakeholders present. A digital branding workshop is just one day of discovery.
Here is a branding brief to get your thoughts & ideas flowing. You may print it if you like.