Digital Marketing

This sounds pretty intense & highfahlutin’, Digital Marketing. Actually it’s understanding the way to reach your people through digital means, which is where most direct marketing is taking place. There are still other ways: in person, word of mouth, billboards. . .

But what’s cool about marketing in the digital space is: 1) it’s relational – much more so than old-fashioned marketing, 2) it’s interactive - which you need to stay on your toes about &  3) it’s transparent – a new way of thinking about how to be relevant to your audience.

This is not your mother’s MadMen marketing. You know, where the brand SPEAKS & the audience LISTENS & BELIEVES & that’s the end of it?    Huh uh.

Today, anyone {and I mean a-n-y-o-n-e} can comment on your brand just as fast as you can paste up some messaging. They can talk back to you & they can talk about you. To anyone. So it takes a little finessing to get in a new habit of not only building a brand but monitoring a brand & making sure you stay in touch & transparent to your audience. So we do that.

We start with SEO & keywords, which are the words & practices that make hungry search engines happy & keeps them busy rating your site for search.

Then we work on listening to your audience & their peeps; learning how to keep pulse on the marketplace you’re serving & how to respond to commenters, critics, fans & people-who-email. And how {& how quickly} to react if something goes wrong, reputation-wise.

And we talk about ongoing digital marketing, that keeps your audience engaged in your conversation, interacting with you & returning to hear more of what you have to say.

Crafting a digital marketing strategy that aligns with your business plan & choosing the right social tools is a proposed project that may take two weeks or two months, depending on your availability. We work together to map out your digital marketing & use an editorial calendar to keep it all straight.

See particulars at the Menu of Services page. Then contact me about getting started.