1

We’ll meet or have a phone call & get to know each other. You can describe your work & what you love about it, & we’ll talk about ‘pain points’ too, so we can answer those. We’ll talk about your brand & exchange ideas (nothing is off the table) to show your work in its best light.

If you agree I am to be your photographer for this venture, we’ll draw up a contract & lay down a deposit for the package we design.

2

We’ll begin to lay out the specific foods/wines & their preparation & process you want me to capture, talk about what environment might show them off best: outside? restaurant? next to the vineyard? in a home?
We’ll discuss the style you want to convey, & think of the colours, props & accoutrements to feature to carry that style.
We’ll discuss timing, weather, what time of day for lighting, which will correspond to the space or outdoor area we choose.
We’ll set a shot list & do some sketches (storyboards) that will assist us on Shoot Day.

3

Shoot day! We’ll set the product & props, set the lighting & other equipment, check our storyboards, style the dishes or glasses, spiff the people who will be in the shots & then start having fun!
The lighting will change throughout this four or six-hour shoot, so we’ll be adjusting as we go, & maybe come up with some new ideas as we do.
As busy as this time will be, our careful planning will keep us composed. You’ll be able to see the shots as they happen & be involved, if you like, with the final captures.